Meat Attraction consolidates its position

According to a press release of Ifema the fair is confirmed as a fundamental instrument for the internationalisation of the industry, a meeting point for all professionals as well as a framework for innovation in the meat industry. All this thanks to the industry's commitment to being present at the only vertical trade fair of this important industry in southern Europe, which has been particularly notable for the quality of the visitors. With more than 300 exhibitors, brands and companies represented, this monographic meeting for the meat industry representing its entire value chain has established itself as the largest business platform.

On this occasion, the Product area registered the segment with the highest representation, with 53% of the offer, although also worth noting in this edition is the notable increase in the Related Industry area, which represented 47% of the fair.

The international scope of Meat Attraction has been one of the most outstanding parameters of this event, which has attracted the meat industry's major international importers and traders. Of the total number of visitors, the international segment accounts for more than 12%. The largest numbers came from Europe, especially from Portugal, Italy, Poland, Germany, the United Kingdom and Greece. The participation of professionals from Asia has grown significantly, mainly from China, Japan, Korea, Singapore and the Philippines. The attendance of Latin American visitors was also important, with those from Mexico, Chile, Peru, Argentina, Venezuela, Colombia and Ecuador.

In this line, what is worth highlighting is Meat Attraction's commitment to attracting large importers of meat products, for which it has made a significant investment in its guest programme, with the presence of 100 guest international professional buyers.

Similarly, Meat Attraction, with the collaboration of ICEX trade offices around the world, has hosted around 700 appointments at B2Meat meetings. A total of 45 buying companies from 17 countries took part in these meetings with 48 exporters, which were B2B monographic meetings by product category.

For the second year, Meat Attraction, with the collaboration of Educarne, has once again incorporated The Butcher's Shop with very good results. Verónica Escobar, from Carnes Viver (Valencia), won the title for "Best Young Butcher 2023". And Francisco Javier Caballero, with his "La Más Murciana” hamburger, by Súper Cresta Butcher-Charcutier (Los Garres, Murcia), was the winner of the 2023 Best Artisan Burger Competition.

In parallel to the trade show, Meat Attraction also hosted an extensive programme of technical conferences and activities, offering professionals a space for debate and knowledge exchange. Some of the highlights included #DistriMeat, which analysed the distribution of meat and meat products in Spain in today's society, as well as the MeaTIC Conference, which focused on robotics, sustainability and cost savings in the meat industry, and the IV Meeting of Women in the Meat Industry.

The next edition of Meat Attraction will be held in March 2025, thus taking on a two-year frequency and deepening its strong support to the strategic needs of the production and marketing industries of meat and meat products as well as other related industries.