GERMANY, Allensbach. Climate protection demands and consumer behavior are ambivalent, according to the German Allensbach Institute for Public Opinion Research.
The willingness of German citizens to pay more for climate-friendly products varies greatly in the individual product categories. This is shown by the results of a representative study conducted by the Allensbach Institute for Public Opinion Research (IfD) on behalf of the Joint Committee of German Trade and Industry and presented in Berlin on August 25.
According to the study, willingness to pay for climate-friendly products is greatest in the food sector. 34% of respondents would be willing to pay significantly more for meat and sausage if prices were to rise for climate protection reasons; 33% would dig significantly deeper into their pockets for exotic fruits, and 28% for dairy products. However, this willingness drops rapidly when it comes to restrictions or higher prices for electricity or heating fuel; only 6% of respondents mentioned this.
For around half of those surveyed, there should be no higher financial burdens at all as a result of climate protection. When asked which sectors are important for climate protection, agriculture came fourth with 62%, behind traffic, transport, the automotive industry and power and energy generation. As the survey also shows, the fight against climate change is currently the greatest global challenge for Germans.
However, the population often takes a weighing position with regard to corresponding measures. Almost half of the population is convinced that it is imperative to combat climate change quickly with comprehensive measures. At the same time, however, a majority of 54% demand that this should not be at the expense of employment in Germany. In addition, according to the study, around one-third of the population takes the view that nothing should be rushed when it comes to climate change, but that time should be taken to carefully examine which measures are necessary and which are not.
In addition, around one-third of the population argues that Germany should not take comprehensive climate protection measures until other countries do the same. In addition, 17% have the impression that there is a lot of exaggeration on the subject of climate change and that it is not that dramatic; a further 13% do not believe in man-made climate change.