USA, Redwood City. Impossible Foods appoints Sherene Jagla as its first Chief Demand Officer to focus on further increasing consumer awareness in the US.
According to a press release, the plant-based meat company appointed consumer goods industry leader Sherene Jagla as its first Chief Demand Officer. In the new role, Jagla is responsible for integrating the company’s sales, marketing, insights and product development teams to prepare for the next growth phase.
Jagla joins Impossible with more than 25 years of sales, marketing, and general management experience at Fortune 500 companies across the CPG and food and beverage industries. Most recently, Jagla served as the Senior Vice President and General Manager at Newell Brands.
“Our next phase of growth requires tight integration across teams and disciplines, and Sherene knows how to do that and build organisations that scale,” said Peter McGuinness, president and CEO of Impossible Foods. “She’s transformed complex organisations into high-performing businesses, and she has a deep understanding of the food and CPG space. I’ve no doubt her leadership will help transform Impossible into a household name.”
Jagla’s hire follows several key executive appointments for Impossible Foods in the past three months as it looks to increase consumer awareness and trial in 2023. In November, the company announced its first Chief Marketing and Creative Officer, Leslie Sims, and its new Senior Vice President of International, Noel Clarke.
“One of the reasons I was drawn to Impossible is the company’s focus on leading the category and commitment to creating delicious, nutritious, and sustainable food,” Jagla said. “Impossible has created a compelling brand with a strong product portfolio primed for growth. I look forward to working closely with Peter and the Impossible team to build on this foundation.”