THE NETHERLANDS, Boxtel. De Groene Weg, the market leader in organic meat in the Netherlands, opened a webshop for organic meat and processed meat products at the beginning of May.
The producer has 11 organic butcher’s shops in the Netherlands and sells to various large national and international retail chains. With the introduction of the webshop, it now has nationwide coverage. This is particularly important at a time when online ordering is booming.
Consumers can choose online from organic beef, pork, chicken, lamb and veal. They can also choose organic barbecue meat or processed meat products. The order is delivered fresh to their home within two days. There is also the option of placing an order and collecting it from a butcher’s shop if there is one close by.
The increased reach that De Groene Weg hopes to realise through the webshop also helps in getting even closer to the consumer.