Meat marketing: Campaign launched to promote ...
Meat marketing

Campaign launched to promote red meat sector

Imago / Panthermedia
“Red meat processors generate billions of dollars in economic activity, create advanced manufacturing jobs in regional Australia, and produce a world-class product. That is why there is More to Meat,” said AMPC Chair John Berry.
“Red meat processors generate billions of dollars in economic activity, create advanced manufacturing jobs in regional Australia, and produce a world-class product. That is why there is More to Meat,” said AMPC Chair John Berry.

AUSTRALIA, Murray Bridge. The Australian Meat Processor Corporation (AMPC) launched its new national campaign, More to Meat.

The More to Meat campaign will highlight the important role red meat processors play in regional communities, the national red meat supply chain and the industry’s significant contribution to the national economy. Launching at the site of Thomas Foods International’s new flagship facility, the campaign will focus on regional communities with red meat processing facilities.


AMPC Chief Executive Officer, Chris Taylor, said, “More to Meat will shine a light on red meat processors’ proud involvement in regional Australia, providing jobs, economic opportunity and supporting farmers.

“We’re proud to provide evidence of how there is More to Meat with diverse job opportunities for stable careers here in Murray Bridge and around the country. This facility will employ people in roles as diverse as robotics experts and engineers,” said Thomas Foods International Managing Director Darren Thomas.

Source: The Australian Meat Processor Corporation
tags:
Australia

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