GERMANY, Frankfurt. Trade fair organizer, Messe Frankfurt, reports high registration rates for the upcoming IFFA, the leading trade fair for the protein industry. The triennially held event focuses on the technology of meat and alternative proteins.
In May, the fair organizer Messe Frankfurt will be expecting more than 900 exhibiting companies from all over the world. Exhibitors will be demonstrating innovations for the entire protein processing chain.
Peter Feldmann, Lord Mayor of the City of Frankfurt and Chairman of the Supervisory Board of Messe Frankfurt, emphasizes the importance of trade fairs. Besides being an opportunity for personal exchange within an industry, ongoing interest in in-person events, as shown by the high registration rates for IFFA, corroborate Frankfurt's value as a trade show location.
For the first time in its history, the fair focuses on ingredients and manufacturing processes for plant-based proteins, thus providing a professional platform for this fast-growing segment. Feldmann points out that "Messe Frankfurt is the place for the topics of the future. For example, more and more people are opting for a meat-free or low-meat diet. It's good that IFFA is embracing this trend."
Klaus Schröter, Managing Director of Schröter Technologie GmbH & Co. KG and Chairman of the Meat Processing Machinery Division of VDMA, likewise embraces the new focus. "With the new topic of alternative proteins, the world's leading trade fair is also experiencing an important realignment and a push towards the future."
Safe and thorough preparations are specifically necessary during the ongoing pandemic. Wolfgang Marzin, CEO of Messe Frankfurt, ensures that "our protection and hygiene concept, which has been coordinated with the authorities, has already been used successfully at many in-person events. And as is the case everywhere, those who are vaccinated and boosted have the greatest possible freedom of action."
Messe Frankfurt's protection and hygiene concept and the currently valid provisions of the Corona Protection Ordinance can be found at: https://iffa.messefrankfurt.com/frankfurt/en/exhibitor-services/hygiene.html
Business travelers are highly recommended to consult relevant information portals for the specific regulations that apply at their time of travel. Information on the entry regulations to Germany can be found at: https://www.auma.de/en/exhibit/legal-matters/entry-requirements