USA, New York. Livekindly Collective, a collection of heritage brands and start-ups, has announced a capital raise of $335 mill. This brings its total raise in its first year to $535 mill.
The Rise Fund, a global impact investing firm that invests in companies that are driving measurable social and environmental impact alongside strong business performance, led the round. It was joined by Rabobank Corporate Investments, the investment arm of Rabobank, and S2G Ventures, which invests in companies that are reducing the environmental impact of food production.
The collective wants to produce meat alternatives for the global market. The newcomer is also cooperating with meat producers. Three producers form the starting point of Livekindly: Like Meat from Germany, The Fry Family Foods from South Africa and Oumph from Sweden. All produce meat alternatives from plants. They are joined by the digital media platform Livekindly from Canada, which connects the community. In addition, Livekindly has a stake in Puris. The non-GMO pea producer from the USA also supplies Beyond Meat.
The Collective, which recently celebrated its one-year anniversary, has raised more than half a billion dollars so far. This round makes the company one of the top three highest-funded and fastest-growing plant-based food companies in the world.
This marks The Rise Fund’s second major investment in the plant-based space. The first was Hong Kong’s Green Monday, a social venture platform that also owns vegan food brand, OmniFoods. Steve Ellis, the co-managing partner of The Rise Fund, joined the Livekindly Collective Board of Directors as of this month.
The board of directors includes author and environmental leader Suzy Amis Cameron, Whole Foods Market co-founder Walter Robb, former global Unilever CEO Paul Polman, former chairman of the board at Whole Foods Market Gaby Sulzberger, longtime investor focused on China Shujun Li, and experienced director focusing on sustainability Barbara Kux.