Frozen goods: Geti Wilba buys Apetito Conveni...
Frozen goods

Geti Wilba buys Apetito Convenience

Imago / Fotostand
Apetito Convenience gets a new owner.
Apetito Convenience gets a new owner.

GERMANY, Bremervoerde. With the takeover of Apetito Convenience by the game specialist Geti Wilba, a new frozen food group is forming. Yet the new owner had itself experienced insolvency only last year.

Geti Wilba Holding becomes the new owner of Apetito Convenience AG & Co. KG in Hilter near Osnabrück. The holding company CMP, which took over Geti Wilba in 2020 following an insolvency, says its goal is to "establish a new specialist for frozen meals as a reliable partner for German food retailers, home services and bulk consumers."

„The core expertise of the two companies complement each other in an ideal way. “
Stefan Asche, Sales Managing Director at Geti Wilba

A statement from the new owners goes on to say: "In order to form a new entity from Geti Wilba and Apetito Convenience, the production facilities and the comprehensive expertise of the approximately 300 employees from Hilter represent the central strategic added value. The core competencies of the two companies complement each other ideally," says Stefan Asche, Sales Managing Director at Geti Wilba.

The "additional personnel, technical and strategic resources" will make the new company fit for the future in the long term. This will provide "additional stability in a very competitive market" - and "scope for numerous product innovations," according to the company. The Geti Wilba Group currently employs around 550 people. Founded in 1955, the company belonged for a long time to the Mannheim-based Südzucker Group, where it was part of the Schöller subsidiary, which in turn was sold to Nestlé. From 2008, the Hannover Finanz Group was Geti Wilba's main shareholder. In the course of the insolvency in 2020, CMP finally acquired a majority stake in the company.

Geti Wilba originally focused on game, but today covers the entire value chain from chicken processing to ready meal production. The company operates two production sites. The new subsidiary Apetito Convenience was formerly part of the Apetito Group in Rheine, a major frozen food supplier for hospitals, mass catering and canteens.

Source: Andreas Chwallek, lebensmittelzeitung.net, fleischwirtschaft.de
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