GERMANY, Frankfurt. The Nutri-Score is controversial, but the majority of consumers already use it as a guide when shopping. This was the result of a recent survey by London-based market research company Yougov.
Food manufacturers and organic producers alike are not unanimously enthusiastic about the introduction of the Nutri-Score. Not everyone applauds the abbreviated assessment of food composition to green to red or A to E. The call for optimization cannot be ignored. But consumers already seem to be getting used to the guidance.
The Yougov survey at the end of April 2021, exclusively for Lebensmittelzeitung, shows that the Nutri-Score is known among 57% of respondents. For 39%, it is not yet a term. An above-average number of 25- to 34-year-olds (60%) and 45- to 54-year-olds (62%) are familiar with the new 'color guidance system', which is emblazoned on the packaging of more and more products. It is primarily the three-person households (61%) that know about the Nutri-Score. The question is, what do consumers do with this knowledge? The majority (53%) are already influenced by it when shopping. 42% use the color scale as a guide for certain foods. Eleven percent already do this for all products bearing the Nutri-Score.
These mainly include younger consumers between 18 and 34 years of age and the 55+ age group. There are no significant differences in terms of household size or men and women. When looking at product claims, the following information is important to the consumers surveyed: sugar (75%), energy content (66%), fiber (65%) and salt (62%). Protein content follows only at 59%.