THE NETHERLANDS, Amsterdam. Compared to competing products from selected other countries, German food has a big lead in terms of consumer confidence. This is the result of a recent survey conducted in Germany by the market research company PanelWizard Direct on behalf of the Dutch bank ABN Amro.
German consumers are even more distrustful of food from non-EU countries. According to the survey, 59 % of respondents have little to no confidence in the sustainable production of products from China. For Brazil and South Africa, shares of 41 % and 39 % were determined here. The results on feared health risks from products from these three countries were of a similar order of magnitude.
ABN Amro recommends Dutch producers to strengthen the confidence of German consumers in their products. It is important to increase transparency and to respond better to market needs. Examples are the promotion of GMO-free production and the offer of organic products. In addition, it is becoming increasingly important to provide data on where and under what conditions food is produced.