Cooperation: Partnership for on-demand retail
Cooperation

Partnership for on-demand retail

Dada Group
Jun Xue, Sales General Manager of Tyson China, and Wenqi Yang, Head of Brand Business at JDDJ, signed a strategic cooperation agreement in Shanghai.
Jun Xue, Sales General Manager of Tyson China, and Wenqi Yang, Head of Brand Business at JDDJ, signed a strategic cooperation agreement in Shanghai.

CHINA, Shanghai. Dada Group, China's leading local on-demand delivery and retail platform, and Tyson Foods, a world-leading meat brand and a Fortune 500 company, announce that they have established the strategic partnership, leading the trend of fresh meat category in the field of on-demand retail in China.

As this year marks the 20th anniversary of Tyson Foods entering into Chinese market, Tyson has become one of the largest fresh meat brands in China's on-demand retail market and a leader on O2O platforms in the fresh food category. Tyson has established the industrial chain of high-quality protein products in East, South, Central and Northeast China, becoming the top fresh meat brand with the most extensive market coverage.

The fresh food is one of the key categories of JDDJ's development strategy in 2021. Through this win-win cooperation, Tyson has become an important national strategic partner of JDDJ in the field of on-demand retail of fresh food. At the same time, the omni-channel digital solutions independently developed by JDDJ can help Tyson promote digital transformation in terms of market trend analysis, product traceability system and targeted satisfaction of consumer needs. With efficient and high-quality omni-channel marketing events, Tyson China will realize rapid growth in the O2O channel.

About Dada Group

Dada Group is a leading platform of local on-demand retail and delivery in China. It operates JDDJ, one of China's largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual senders across various industries and product categories. The Company's two platforms are inter-connected and mutually beneficial. The Dada Now platform enables improved delivery experience for participants on the JDDJ platform through its readily accessible fulfillment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders from the JDDJ platform increases order volume and density for the Dada Now platform.

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