Business strategy: New top manager joins Dani...
Business strategy

New top manager joins Danish Crown

Danish Crown
Tim Ørting Jørgensen joins Danish Crown from a position as EVP International President Foodservice Operation in the American company Sysco based in London.
Tim Ørting Jørgensen joins Danish Crown from a position as EVP International President Foodservice Operation in the American company Sysco based in London.

DENMARK, Randers. Tim Ørting Jørgensen will take over as the new Group Executive Vice President and member of the Executive Board of Danish Crown A/S starting in August.

According to Danish Crown, the appointment of a new executive board member with a commercial focus is supposed to boost Danish Crown's Feeding the Future strategy. The strategy was launched last year and involved, among other things, a higher degree of internationalisation and commercial growth.


“Tim has a unique food market insight and has recently gained experience from the food service sector, which will be a huge plus for us. We need to be even stronger commercially and I wanted a powerful leader from the outside. Tim comes with an impressive track record and a sharp strategic outlook, and I look forward to working with him,” said Jais Valeur, Group CEO of Danish Crown.

Change in the leadership structure

The appointment of Jørgensen also entails a change in the management of Business Unit Danish Crown, which has a turnover of DKK 35 billion and 12,000 employees.

Jørgensen will have the overall management responsibility and the responsibility for Commercial, which is one of three units in the Business Unit Danish Crown. Søren F. Eriksen will continue to be responsible for Operations, and Charlotte Wandorf will continue to lead Categories. They will report to Jørgensen while the current Executive Vice President, Commercial, Kasper Lenbroch, leaves Danish Crown.

Driven by results and values

Prior to his new position, Jørgensen gained experience with Sysco International and Arla Foods with postings in Saudi Arabia, Brazil, and Germany. As head of Arla's European business, he increased his turnover fivefold over three years. In 2016, he had four years to double the turnover in the international business, a goal he achieved before leaving Arla in favour of Sysco International in 2020.

Jørgensen was Director of Arla Denmark from 2002-2007; from 2007-2012, he was head of international business at Arla and became a member of the Group Executive Board. From 2012 to 2016, he was responsible for the European business based in Germany and finally, from 2016-2020, he again took over the responsibility for the international business.

Source: Danish Crown

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