Brand Relaunch: Expansion of core competences
Brand Relaunch

Expansion of core competences

Hydrosol
Dr. Matthias Moser, Managing Director of the Food Ingredients Division of Stern-Wywiol Gruppe, explains the new strategies of Hydrosol.
Dr. Matthias Moser, Managing Director of the Food Ingredients Division of Stern-Wywiol Gruppe, explains the new strategies of Hydrosol.

GERMANY, Hamburg. For almost 30 years, Hydrosol has been one of the leading international suppliers of specialty food ingredients system solutions. As a result the company formerly known as “The Stabiliser People” has redefined itself.

As it expands its long-term market position in this rapidly growing category, the company builds on its comprehensive knowledge of functional ingredients, industrial production processes, and the challenges of food shelf life and regional eating habits. Customers around the world use this expertise to make attractive, good-tasting and safe foods.

“In the autumn of 2020 that booming unit was spun off to form the new company Planteneers, which is growing rapidly along with the industry. Simultaneously, stabiliser specialist Hydrosol greatly expanded its expertise in texturing, to go beyond the physical stabilisation of food products,” reports Dr. Matthias Moser, Managing Director of the Food Ingredients Division of Stern-Wywiol Gruppe. As a result the company formerly known as “The Stabiliser People” has redefined itself. Now Hydrosol says “We texture taste.”

The company has also deepened its relationships with raw materials suppliers on international markets. At the same time, it is focusing more and more on trend-oriented solutions. The core emphasis is on developing solutions together with customers that meet consumers’ rising expectations and address current food trends. Convenience, health and clean label remain the strongest drivers.

Regional answers to trends

All of the company’s activities are based on the technological knowledge it has accumulated over almost three decades. The many labs with state-of-the-art equipment in Ahrensburg, as well as the Technology Centers in other markets like Mexico, Russia and the United States, are the basis for linking international trend concepts with local requirements. “We will continue to decentralise,” says Dr. Moser. One example in the scientific area is the separation of applications and innovation. This means that the company will continue to develop custom solutions for the applications and needs of its customers. At the same time, its scientists and technologists are working even more intensively on innovations that let customers make an impact on the market, or successfully enter new markets.

Clean and lean label products remain a major focus in the product portfolio, across all categories. In the milk area there is great potential in special products for children, especially in the “free from” area. In addition, the company’s technologists are working on texturing for products from cultivated meat as well as acellular milk proteins. Hydrosol’s stabilising and texturing expertise will play an important role in this future market.

Source: Hydrosol
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