Bell: Hilcona strengthens position with Aryzt...

Hilcona strengthens position with Aryzta

Bell Food Group
The Bell Food Group is buying Aryzta Switzerland: its sandwich division is going to the Bell subsidiary Hilcona.
The Bell Food Group is buying Aryzta Switzerland: its sandwich division is going to the Bell subsidiary Hilcona.

SWITZERLAND, Basel. Hilcona AG, a company of the Bell Food Group, is to acquire Aryzta Switzerland's sandwich production business. All employees and the production premises will be taken over.

With this move, Hilcona will further expand its market position in the growth area of sandwiches that are freshly prepared every day.

By taking over Aryzta Switzerland's sandwich production business in Schlieren, Hilcona will add to its production capacity for ultra-fresh sandwiches from 1 August 2021 onwards. The new manufactory for fresh products will likewise extend Hilcona's market leadership in this growth segment. The company is to take over all the 25 employees as well as the production premises in Schlieren. The contracting parties have agreed to keep all details of the agreement confidential.

Increased demand for craft sandwiches

In combination with the Hilcona production site in Orbe with around 500 employees, this transaction will enable the company to respond to the increased demand for a varied range of craft sandwiches, freshly prepared on a daily basis. “Freshly baked bread and the highest-quality ingredients are still the most important recipe for success”, says Lorenz Wyss, CEO of the Bell Food Group.

The Bell Food Group is one of the leading meat processors and convenience food specialists in Europe. Its range of products includes meat, poultry, charcuterie, seafood and convenience and vegetarian products. With brands such as Bell, Eisberg, Hilcona and Hügli, the Group meets a range of customer needs. Around 12 000 employees generate annual revenues of over CHF 4 billion. The Bell Food Group is listed on the Swiss stock exchange.

Aryzta is one of the largest bakery companies in the world and the European market leader for frozen bakery products, with 53 large bakeries in 29 countries and around 19,000 employees worldwide. The Swiss bakery group has recorded a slump in sales in the past half year. Most recently, Aryzta announced the sale of its North American division, which brought the equivalent of a good 700 million euros into the company's coffers.

Source: Bell Food Group


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