GERMANY, Wiesbaden. The production of meat-free alternatives amounted to 83,700 t or € 375 mill. in 2020. Compared to the originals, however, the figure is very low.
Vegetarian and vegan alternatives to meat and sausage are becoming increasingly popular. Their sales grew last year by 39% to 83,700 t. This was reported by the German Federal Statistical Office (Destatis) in Wiesbaden. Accordingly, the value of these products increased in the same period from € 272.8 mill. to € 374.9 mill. (+37%).
Compared with the meat industry, however, revenues from substitute products still appear modest: In 2020, the value of meat and meat products produced in Germany was around € 38.6 bn., according to Destatis, more than a hundred times the value of "plagiarism."
In this context, the statisticians also noted that, viewed over the long term, the consumption of fresh meat for cooking or frying had declined significantly in Germany. Whereas in 1978 a household still consumed a good 6.7 kg of meat a month, 40 years later it was only a third, at 2.3 kg. Since meat products, smoked and dried meat or other preserved meat are not included, this is a very narrow segment. It also fails to take into account at least two factors that have significantly changed consumption habits over the past 40 years: growing out-of-home consumption and the increasing degree of convenience.
The classic Sunday roast is out. When cooking or frying in everyday life, people like to use ready-to-eat products that do not fall into the category under consideration. The size of households has also decreased from an average of 2.5 people to two people in the period under review. All of this should probably put the statisticians' at first glance shocking findings on meat consumption into perspective.