Alt protein industry: SuperMeat and Migros jo...
Alt protein industry

SuperMeat and Migros join forces to promote cultivated meat distribution

Imago / Pius Koller
With Migros' direct consumer relationships, the companies hope to be better positioned to serve customers and provide product assortments that better match consumer needs.
With Migros' direct consumer relationships, the companies hope to be better positioned to serve customers and provide product assortments that better match consumer needs.

ISRAEL, Tel Aviv. Cultivated meat company SuperMeat announced its partnership with Swiss supermarket chain Migros to expedite production and distribution of cultivated meat on a commercial scale. Part of the agreement sees an investment by Migros into the company.

By working together, the companies aim to solidify an infrastructure to distribute and sell meat on a wide scale.


"We are thrilled to be working with a prominent food service partner like Migros as we move toward our joint vision of producing cultivated meat on a mass scale," said Ido Savir, CEO SuperMeat. "Their expertise and reach in food production and grocery paired with SuperMeat's advancements in the industry will set the stage to bring cultivated meat to European consumers in the near future."

In addition to the work with SuperMeat, Migros recently partnered with Swiss companies Givaudan and Bühler to establish The Cultured Food Innovation Hub, to build a pilot plant to further research and grow cultivated meat.

The announcement is part of several vital steps SuperMeat is taking to accelerate the commercialisation of cultivated meat, including developing the first open-source system aimed at identifying the most cost-effective cell feed and reducing production costs for the industry.

Last year, SuperMeat also signed a memorandum of understanding with PHW Group, one of Europe's largest poultry producers and the only company from the meat industry to rank among the 50 Sustainability & Climate Leaders, to manufacture and distribute cultivated meat at a large scale for European consumers.

Source: SuperMeat
tags:
Migros

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