GERMANY, Rheda-Wiedenbrück. Clemens Tönnies wants to renew his meat group symbolically as well. The metre-high logo of the animal group on the deep-freeze warehouse in Rheda-Wiedenbrück is being dismantled.
According to the company, the Corona outbreak in the summer of 2020 had triggered "the biggest crisis in the company's now 50-year history". Tönnies "suddenly became the bogeyman, employees were prejudged in an unspeakable way even before there was a scientific reappraisal of the Corona cases", it said in a statement.
But the family-owned company has been "self-critical" and questioned all processes, it said. "As a prelude to the new era", Tönnies has launched a regional campaign that focuses on the employees. In various motifs and formats, different employees talk about their experiences at Tönnies. The campaign will start with an advertising campaign in regional media, which will be launched in mid-April.
"We started the Tönnies Dialogue in 2018 to get into conversation with everyone who is interested," Tönnies spokesman André Vielstädte continues. This will now be continued. In the first wave of topics of the campaign, the "focus topics housing, direct employment, corona prevention and dealing with animals" are to be dealt with. For each of these topics, an employee will personally comment and give an insight into his or her work, it says.