Verification Isotope testing put to work protecting British pork
Isotope testing indicates where an animal was raised, so can highlight the possibility that imported pork products are being mis-sold as British.
Angela Christison, AHDB’s Pork Strategy Director said: “Retailers and butchers across the country are championing British pork and we need to protect these businesses. We all have a part to play in retaining consumer confidence and trust around our food. Extending the reach of this robust science will help protect the integrity of the British pig industry.”
If tests reveal that meat being sold as British does not originate from Britain, appropriate authorities can take action to address the situation.