Vegan/Vegetarian Alternatives PHW invests in GoodCatch
Paul Wesjohann of PHW Gruppe, commented: "The equity investment in Good Catch is evidence of our forward-thinking strategy. Good Catch is consistent with our pursuit to provide the US with sustainable, clean foods. We do not see this transaction as a financial investment but rather as the beginning of a long-term strategic partnership."
Good Catch, self-styled as the world's first food-tech brand to mimic the real taste and texture of tuna, suggests its early success represents the expansion of the plant-based megatrend into the seafood market segment.
Good Catch co-founders and co-CEOs Chris Kerr and Eric Schnell said in a joint statement: "The only truly sustainable seafood is seafood that allows fish to remain in the ocean. It is abundantly clear that we need a new approach to seafood. This is a global concern, and we need global stakeholders to put this approach into action; time is not on our side."
The company was founded by the venture firm New Crop Capital, agency BeyondBrands, and with culinary innovation led by plant-based chefs Chad and Derek Sarno.