GERMANY, Munich. Optics and aroma hardly differ from meat: With the innovative so called “Naturbursche” burger, the german restaurant chain Hans im Glück is expanding its existing vegan range with a burger with 100% vegan plant bratling.
The special feature: the burger is hardly distinguishable from beef in taste and texture. It is thus aimed equally at vegans and vegetarians as well as flexitarians and meat lovers who want to reduce their meat consumption.
Simeon Van der Molen, founder of Moving Mountains, is enthusiastic about the partnership: "We are delighted to introduce our Moving Mountains Burger in Germany."