UNITED KINGDOM, London. Livekindly Collective, a collection of heritage and start-up, announced the acquisition of No Meat, Iceland Foods’ vegan meat alternative company. With this transaction, the Collective underlines its ambition to spearhead the worldwide food revolution proclaiming environmentally friendly meat alternatives.
Under the leadership of global food industry executives, Livekindly is working to make plant-based food the new norm by building a robust ecosystem of founder-led plant-based brands that include the Fry Family Food Co., LikeMeat, Oumph!, lifestyle digital media platform, Livekindly and now No Meat.
Andrew Staniland, Trading Director – Frozen at Iceland Foods comments: “We have been market leader in meeting rapidly increasing consumer demand for vegan products by developing No Meat, the world’s largest frozen vegan range, combining great taste with outstanding value. Our offer within the UK’s fastest-growing food market will be further strengthened when we begin to sell Livekindly Collective’s existing brands – Oumph!, LikeMeat and Fry’s Family Food Co. - in Iceland and The Food Warehouse stores across the UK and Ireland from April 2021. This new partnership will launch in January 2021 with our Veganuary Sale, where we will have a whole host of new and exclusive No Meat products and savings for our customers to enjoy."