U.S. organic product sales reach $26.6 billion in 2009

by Editor fleischwirtschaft.com
Monday, April 26, 2010

U.S. sales of organic products continued to grow during 2009 despite the distressed state of the economy, the Organic Trade Association (OTA) revealed in releasing findings from its 2010 Organic Industry Survey.

In fact, organic product sales in 2009 grew by 5.3 % overall, to reach $26.6 billion. Of that figure, $24.8 billion represented organic food. The remaining $1.8 billion were sales of organic non-foods. Experiencing the most growth, organic fruits and vegetables, which represent 38 % of total organic food sales, reached nearly $9.5 billion in sales in 2009, up 11.4 % from 2008 sales. Most notable, organic fruits and vegetables now represent 11.4 % of all U.S. fruit and vegetable sales.

Organic beef reached $100 million in 2009, growing 1.5 %, while organic poultry grew 2.6 %, reaching $277 million. By contrast organic pork lost ground, sales were down in 2009 -4.3 %, reaching $14 million.

The mass market channel had the lion’s share of organic food sales in 2009, with 54 percent of organic sold through mainstream grocers, club stores and retailers. Natural retailers were next, with 38 percent of total organic food sales. Although still representing a small percentage of sales, farmers’ markets, co-ops and CSA (community-supported agriculture) operations gained a lot of interest as consumers increasingly look for locally and regionally produced organic foods.