USA, Springdale, Ark. Food and beverage trends are influenced by outside forces. Consumer interest in health and wellness, for example, may be linked to the rise in health care costs. Personalized nutrition is, in part, being driven by new technologies and devices that allow consumers to better understand the nutritional quality of their diet.
In Tyson Foods’ recently released 2019 “Trendtellers” report, the influences of Silicon Valley, smart kitchen gadgets and appliances, and a focus protein will continue to influence food and beverage innovation.
Beauty is being defined as much by what consumers put into their bodies as what they may wear on them. In the report, Tyson Foods listed a focus on personalized foods that promote health and beauty as a leading trend heading into the new year.
An ingredient that may play a greater role in this space is collagen, but, Jennifer Bentz, Senior Vice President of Research and Development, Innovation and Insights for Tyson Foods added, that doesn’t mean consumers understand what collagen is.
Tyson Foods sees health trends advancing in 2019 including cognitive health and digestive health. The company highlighted such ingredients as dandelion greens and jicama that may contribute to cognitive health, and probiotics and turmeric for digestive health.
The Internet of Things and connectedness are two technology trends that will influence the food and beverage industry in 2019. Tyson Foods is working with Allrecipes.com about the potential of connected homes and smart kitchen apps.
The report is forecasting consumer interest in protein will continue to rise in 2019. The continued interest will extend beyond animal protein and include plant protein. To capitalize on consumer interest in animal protein and plant protein, the company will introduce Aidell’s Whole Blend Sausages in the second-half of the year that will have a formulation featuring both animal and plant protein. Bentz said the target consumers for the new product are flexitarians interested in trying all sorts of foods and on a journey of culinary adventure.
Convenience is an attribute that did not appear on Tyson’s trends list, but Bentz said that is because convenience is the cost of entry into many categories and incorporated into the trends the company sees emerging. Convenience products Tyson Foods will introduce in 2019 include Jimmy Dean Breakfast Roll-Ups, Anytizer Chicken Chips, and slow-cooker kits sold under the Tyson brand.
The company also has entered into a partnership with the Tajin seasoning brand to add its seasoning brand to a variety of Tyson Food products. The report saiys consumer interest in the fusion of flavors will continue. In part, the trend is being driven by parents who have introduced their children to modern flavors and cuisines.