Trade fair Anuga highlights importance of frozen food
In Halls 4.1 and 4.2, of Koelnmesse, around 600 exhibitors will present the wide spectrum of products and services of the frozen food segment to the retail trade and to the still fast growing food service segment. Around 7,500 exhibitors from more than 100 countries are expected to participate at Anuga in Cologne.
Themes and trends
In general, the significance of frozen food products for the consumers is growing. The German Frozen Food Institute (dti), which has been the exclusive partner of Anuga Frozen Food and Anuga Culinary Concepts since 2013, confirms this as well.
The strongest trends on the frozen food market are convenience and health. Healthy eating is en vogue among the consumers and is being achieved through innovations from the sections vegan, vegetarian and free-from products. The trend towards meat substitute products wouldn't be conceivable without frozen food, the new meat alternatives are at home in the frozen food department.
Convenience remains to be very important for the consumers. Ready-made meals and bakery products satisfy the wish for time-saving options and reduced workloads. Frozen food products are especially indispensable in the out-of-home market and are recording high growth rates. Pre-portioned and ready-prepared components ensure the highest safety, flexible preparation and portioning and relieve the burden on the staff in the professional kitchens. Frozen food supports the food service sector with its culinary core competence, because many tailor-made concepts and products offer the right answers to meet the high demands of the guests.
According to dti, frozen food products are the solution for daily diets, whether for single households, families or professional users for the food service business. Frozen food provides high quality and safety, its distinctive advantages are its freshness, taste, simple preparation and long shelf life - without preservatives having to be added. Further current food trends include organic, Halal and international specialities. In the case of finger food and snacks, products with a high protein content are playing an increasingly more important role, particularly regarding ice cream. The frozen food industry is thus always a guarantee for product innovations. According to the Institute, this is also reflected in the appearance of many products, which are on a par with the offers in the food service sector.
Growth market frozen products
Europe, North America, Asia-Pacific - in all regions of the world the industry is growing due to its technological advantages and is offering the consumers contemporary food solutions. According to Markets and Markets the global frozen food market was estimated to be around USD 219.9 bn. in 2018 and is expected to reach almost USD 282.5 bn. by 2023, which corresponds to a 5.1% increase compared to 2018.
In addition, the sales of frozen products continues to grow worldwide. According to the market research company, Euromonitor International, the highest sales volumes ever worldwide will be achieved for frozen ready-made meals (4.973 mill. t), frozen fruit and vegetables (6.473 mill. t) and frozen meat products (3.378 mill. t). According to dti, Germany also recorded 1% growth here, which means the positive trend is ongoing. The current market data survey of Institute reveals an overall sales volume of 3.769 mill. t (3.730 mill t in 2017). The turnover with frozen products increased by 2.8% up to € 14.750 bn. (€14.343 bn. in 2017). At 46.3 kg, the average pro capita consumption also remains at a high level. Last year, the consumption of frozen food per household in Germany rose up to an average of 93.4 kg (92.8 kg in 2017). The frozen food segment also experienced growth in the out-of-home market. The sales to professional users rose by 1.8% up to 1.925 mill. t (2017: 1,890 mill. t). This corresponds to a turnover of € 6.77 bn.(3.4% compared to the previous year).