JAPAN, Tokyo. Connecting member companies to Japanese retailers while highlighting the advantages of US pork and beef, USMEF participated in the National Supermarket Association of Japan’s (NSAJ) annual trade show in the Tokyo suburb of Chiba. The three-day Supermarket Trade Show attracted 2,176 vendors and 88,412 visitors.
USMEF served roasted US pork and beef to prospective customers at a special reception at the trade show. Themed, “Eat America: Dynamic Taste of America,” the reception was attended by 1,000 representatives of member companies.