Trade Show Retailers connect with US red meat suppliers

by Editor fleischwirtschaft.com
Monday, March 25, 2019
Representatives of supermarket chains and other retail outlets in Japan sample US pork and beef at USMEF’s Supermarket Trade Show booth.
Photo: USMEF
Representatives of supermarket chains and other retail outlets in Japan sample US pork and beef at USMEF’s Supermarket Trade Show booth.
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pork Beef Japan America


Connecting member companies to Japanese retailers while highlighting the advantages of US pork and beef, USMEF participated in the National Supermarket Association of Japan’s (NSAJ) annual trade show in the Tokyo suburb of Chiba. The three-day Supermarket Trade Show attracted 2,176 vendors and 88,412 visitors.

USMEF served roasted US pork and beef to prospective customers at a special reception at the trade show. Themed, “Eat America: Dynamic Taste of America,” the reception was attended by 1,000 representatives of member companies.

At the trade show, USMEF introduced the “Three-Star (Mitsuboshi)” concept, which is designed to promote the quality and flavor of US pork and pork products through original three-star recipes. One method allows consumers to produce US pork cutlets and steaks that are juicy and flavorful through low temperature cooking. Another method features US pork back ribs, traditionally popular for grilling, as a potential new item for deep frying. USMEF also introduced Mitsuboshi Rich Sauce, a US pork-specialized steak sauce developed by a well-known French chef.

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