ITALY, Parma. Cibus 2021 is confirmed; the International Food Exhibition 20th edition will be the first show of the year entirely and exclusively dedicated to Made in Italy foods. The pandemic’s unpredictability suggests that Fiere di Parma will postpone the opening of the show initially scheduled on May 4.
There are two possibilities: either launch Cibus during the 3rd week of June – just before Vinitaly- or 1st week of September, i.e just before Salone del Mobile- Design Week. The final decision will obviously take the evolution of the pandemic and vaccination campaign into account. Fiere di Parma and Federalimentare, in agreement with ITA – Italian Trade Agency, together with the Italian agrifood main players will shortly cast the dice.
The challenge is to intercept the progressive economic and commercial recovery in Italy and worldwide. Cibus 2021 will be a physical show to present new products and allow the international community to return to Italy and visit the production sites of flagship food companies. The event will also capitalize the matching generated during the last months on the on-line platform MyBusinessCibus and by the contents developed during Cibus Forum and Cibus Lab, the website where new workshops will be organized all along 2021, with the participation of Italian and international food companies and buyers.