Top Ranking Top 100 of the Industry
The main reason for the downturn was no doubt the low price of pigs for slaughter last year. But there is also diminishing appetite for pork among Germans.
At the same time, however, there is growing demand for poultry meat. Accordingly, the rankings of the top 10 companies in the meat industry now include four companies from the poultry meat production and processing sector. In contrast to their colleagues from the red meat segment, they have all reported sizeable sales increases. Chicken meat in particular is becoming increasingly popular, with slaughter numbers rising continuously.
The growth levels were very uneven among the Top Ten manufacturers of meat products, ranging from strong growth to stagnation. The fortunes of the supermarket butchers have plateaued. Here, too, changes in consumer habits are making themselves felt.