Fleischwirtschaft and its sister publication afz - allgemeine fleischer zeitung (both published by Deutscher Fachverlag, Frankfurt am Main) are releasing their eighth industry rankings list to coincide with the InterMeat trade fair.
Summary: slaughter sector continuing to grow - especially exports. The major retail chains are producing increasing quantities of meat products themselves which is making life difficult for the German sausage producers.
The top 10 meat industry companies accounted for combined total revenue of roughly €18 bill., 5% up on the previous year. Leading the field is once again the pork and beef slaughterer Tönnies from Rheda-Wiedenbrück. Tönnies heads the list with a sales volume of €4.6 bill. This means that it has increased its sales by more than 50% within the last five years.
The pig slaughterers in particular saw a further sharp increase in 2011 thanks to strong foreign business. However, the dynamism is now no longer attributable exclusively to the majors.
The medium-size slaughterers such as Böseler, Düringer, Simon, Teterower and EGO posted growth rates of 10% or more. The poultry sector also profited from German consumers' ongoing appetite for chicken, turkey etc.
Among the cattle slaughterers, Vion, Westfleisch and the Müller group succeeded in raising their slaughter numbers despite an overall downturn for the sector.
The sausage makers found it more difficult to expand their business than the slaughterers. Stagnation in the domestic market and relatively low export rates are both having an impact. Added to this is the competition from the retail butchers which are enjoying stronger growth.
Source: afz – allgemeine fleischer zeitung 39/2012