Sustainability Danish Crown introduces new climate-friendly packaging

by Editor fleischwirtschaft.com
Thursday, November 28, 2019
The company will sell minced beef in a climate-friendly packaging that reduces plastic consumption by up to 85%.
Photo: Danish Crown
The company will sell minced beef in a climate-friendly packaging that reduces plastic consumption by up to 85%.

Dagrofa Foodservice in Denmark will be the first to sell minced beef in a new, climate-friendly packaging that at the same time enhances eating quality, extends shelf life and reduces plastic consumption by up to 85%. Customers across the country will find that the minced beef packages have changed from the classic black tray to a tubular packaging without oxygen.

The meat will not appear quite as red in the "rollers", as the oxygen used in the traditional meat trays means that the meat retains the red color. But at S-Wholesale, customers will hardly wonder at this, as it is typically professionals who shop for canteens, cafes and restaurants. The first "meat rolls" that find their way to Dagrofa S wholesale stores will contain minced beef from the Danish Meat Cattle.

„The shelf life from the production date is extended from 7 to 14 days, so overall there is a plus on sustainability for both less plastic consumption and less food waste.“
Claus Hein, sales director at Danish Crown Beef

Earlier this year, the company changed the plastic type used for the classic black meat trays so that they can now be re-melted and reused for packaging food. The change from so-called PE plastic to PET plastic ensures that DC reduces the annual consumption of new plastic for meat trays by 1000 t.

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