Survey Meat will be a key ingredient for Americans

by Editor fleischwirtschaft.com
Wednesday, January 06, 2021
Better eating habits is always one of the most common New Year's Resolutions.
Photo: Imago Images / agefotostock
Better eating habits is always one of the most common New Year's Resolutions.

Better eating habits is always one of the most common New Year's Resolutions, which is why Applegate, the nation's leading natural and organic meat brand, surveyed more than 1,000 adults to gain insight into their New Year's Resolution plans related to better eating in 2021.

As many Americans are into week one of a new eating regimen, the company found that 72% of those surveyed believe meat should be part of a healthy diet and that 55% are resolving to cut back on sugar.

Despite the rising popularity of plant-based trends and lab-created "meat" substitutes, the survey found 58% of adults have no plans to consume less meat in 2021 and illustrated how consumers are seeking natural and organic meat products with clean ingredients and meat that is humanely raised.

While 2020 proved to be an unconventional year that impacted the way many Americans ate, some of the key survey takeaways about plans for better eating in 2021 include that meat will be a key ingredient: 72% of US adults believe meat should be a part of a healthy diet, and 58% said they have no plans to eat less meat in 2021.

Five important factors to consumers when purchasing meat:

  1. Clean labels/ingredients: 41% of US adults stated that clean labels/ingredients are important when purchasing meat products.
  2. Natural or organic: 40% think it's important to choose natural or organic options when purchasing meat products.
  3. Humanely raised: More than one-third (38%) say that selecting humanely raised meat is important to them when purchasing meat products.
  4. Convenience: About one-in-three (34%) think convenience is important when purchasing meat products.
  5. Nutritionals: 30% say nutritionals are important to them when purchasing meat products.

Other key takeaways include:

  • Hold the sugar: 55% stated that in 2021 they want to cut down on sugar.
  • More veggies please: Nearly half (48%) of Americans do not believe they are eating enough vegetables every day.
  • Kitchen fatigue is real: About one-in-three (37%) admitted that they have experienced some level of kitchen fatigue and have started to cook more frozen foods. This includes nearly one-in-four (23%) who would be willing to cook with more frozen foods, if there were more nutritious options.
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