SWITZERLAND, Vevey. The Nestlé study "So is(s)t Deutschland 2019" shows: People's eating habits in Germany have changed dramatically over the past ten years. Germany is increasingly divided. Many are torn between demands and everyday stress. Men eat differently from women and the gap between the social classes is widening all the time.
Changes can be seen in many details. Ten years ago, 55% of those surveyed still attached importance to at least one warm meal a day. Today it is only 45%. Lunch, the most important meal of the day, loses similarly. In 2009, 47% of people in Germany still said that their main meal was lunchtime. Today it is only 39%. This means that lunch is almost as important as dinner, which reaches 38%.
These and many other findings come from the study, which was carried out in cooperation with the Institut für Demoskopie Allensbach. A total of 1,636 German citizens between the ages of 14 and 84 were interviewed. This resulted in a representative picture of nutritional preferences in Germany. These figures are particularly exciting in comparison with a Nestlé study published ten years ago. In many areas, people's eating habits are drifting further and further apart.
The last ten years have shown that nutrition is constantly evolving. What does the future hold in store? Whether climate protection, individualized food, intelligent refrigerators - the possibilities are numerous and exciting. But actually only a few people in Germany can get excited about the futuristic ideas.
The Nestlé study found that only 5% would accept insects as a meat substitute. And only a few people want to order food on the Internet. But there are also innovations that are popular: 9% would like food that is individually adapted to their own genome. And 15% are enthusiastic about foods that increase mental performance. In addition, 43% of the population would like intelligent packaging. What does intelligent mean here? The packaging could provide information about the condition and freshness of the food - and thus make shopping easier. Also asked: saving time at the supermarket. This is more important to people than the further development of food itself.