Study Further increase in demand for organic products
For the current study, the market research institute infas conducted a total of 1,007 interviews from August to October 2018. The main topic of this year's survey was organic food consumption in restaurants, snack bars, cafés and the like.
According to the study, 78% of consumers currently buy organic products. A good third of the respondents stated that they would buy organic food "frequently" in the future.
Dishes made from organic food are evaluated differently depending on the place of consumption. In bakeries and butcher's shops, almost half of those surveyed would consciously prefer such organic dishes, in cafés/bistros or restaurants a good third would still do so, in snack bars only 30%.
38% of respondents stated that they consciously prefer organic dishes in restaurants, snack bars, cafés and the like even if they are more expensive than other dishes. This view is expressed more frequently by women and tends to increase with higher education and rising incomes.
The most important reasons for buying organic food are species-appropriate animal husbandry, according to 95% of respondents, and regionality (93%). In each case 89% of the interviewees want to contribute to lower pollution levels and environmental protection, 86% explicitly want to support the spread of organic farming.
The organic products are preferably bought in the supermarket. But also shopping on weekly markets, in bakeries and at butchers is becoming more and more popular. The purchase of organic products via the Internet has not been widespread to date, but has doubled compared to 2017.