SWITZERLAND, Vevey. The food company Nestlé is selling the majority of its sausage brand Herta to the Spanish food company Casa Tarradellas according to Handelsblatt. Nestlé wants to keep a minority share of 40%, the company announced in Frankfurt.
The sale concerns the Herta sausage and meat products business as well as Herta-branded pasta products in France and Belgium. Nestlé will retain the vegetarian products business and intends to develop it further.
Herta's sausages and pasta businesses, which are manufactured in Herten in Westphalia and at sites in France, contributed around €667 mill. to Nestlé's sales in 2018 and are valued at €690 mill. In total, the food giant achieved sales of € 84 bn. last year.
Nestlé CEO Mark Schneider had put Herta to the test in February, as sausage no longer fitted in with the company's focus on health. Customers increasingly preferred plant-based nutrition and paid more attention to the environment, he said. The company has developed its own pure vegetable burger patties and also supplies them to the McDonald's fast food chain.
The Spanish company Casa Tarradellas was founded in 1976. Its products include pizza, fresh pasta, sandwiches, sausages and meat products. Casa Tarradellas employs more than 2000 people and achieved a turnover of € 936 mill. in 2018.