Start-up Vion launches ME-AT

by Editor fleischwirtschaft.com
Thursday, October 10, 2019
The company invests in demand-driven chains, wants to satisfy the needs of customers and follow the trends of the future.
Photo: Vion
The company invests in demand-driven chains, wants to satisfy the needs of customers and follow the trends of the future.

The demand for alternative proteins is growing. Vion invests in demand-driven chains. Alongside the sustainable production of traditional meat, a new part of the organisation, ME-AT, will work as a food designer and concentrate on developing high-quality meat alternatives.

The products will offer the taste, texture and eating experience of traditional meat. The Start-up is therefore broadening the definition of meat, and focusing on the growing target group of future customers: the flexitarians.

The products are ideal for a broad group of flexitarians, vegetarians and vegans. ME-AT’s vision on the future is wide open, so it will include introduce product improvements and innovations in the terms of raw materials, packaging and textures. With the new start-up, the company is focusing on products that are meat-like in their flavour and appearance.

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