Start-up Vion launches ME-AT
The products will offer the taste, texture and eating experience of traditional meat. The Start-up is therefore broadening the definition of meat, and focusing on the growing target group of future customers: the flexitarians.
The products are ideal for a broad group of flexitarians, vegetarians and vegans. ME-AT’s vision on the future is wide open, so it will include introduce product improvements and innovations in the terms of raw materials, packaging and textures. With the new start-up, the company is focusing on products that are meat-like in their flavour and appearance.