GERMANY, Cologne. The demand for alternative proteins is growing. Vion invests in demand-driven chains. Alongside the sustainable production of traditional meat, a new part of the organisation, ME-AT, will work as a food designer and concentrate on developing high-quality meat alternatives.
The products will offer the taste, texture and eating experience of traditional meat. The Start-up is therefore broadening the definition of meat, and focusing on the growing target group of future customers: the flexitarians.