Tyson and Hillshire enter partnership with Tajin

Tajín’s authentic flavor is a unique blend of mild chili peppers, dehydrated lime juice and sea salt. It is primarily used to enhance the flavor of desserts, vegetables, fresh fruit and now, protein. The Tyson and Hillshire Farm brands are making it easy to explore this popular flavor by infusing the seasoning directly into several signature chicken and sausage products.

“We know people are looking for more authentic, flavor-forward foods that tap into today’s globalized palates,” said Chef Alexa McKay, who helped inspire the Tajín-flavored products for Tyson brand. “Our partnership with Tajín not only delivers on the growing interest in these flavor varieties, but also means you don’t have to make a trip to your favorite ethnic restaurant to enjoy them."

Data from Mintel Foodservice Trends reports 44% of consumers are actively seeking out new flavors from various regions of the world . One in five Americans says their motivations for international flavors are inspired by travel.