For five days in October, food and beverages will be the focus of attention at the Cologne exhibition centre. From 13th to 17th October 2007, more than 6,000 suppliers from around 100 countries will be presenting their products to trade visitors from all over the world.
Innovations and new marketing concepts will be among the key topics at the world's leading food fair. Market researchers and trend scouts are assisting companies in analysing consumers' current preferences. AC Nielsen GmbH is conducting an international survey called "What's hot around the globe", which also provides information on trends in individual regions. The results show that healthy nutrition, freshness and convenience are among the key concepts in today's food industry. An overview of the new products at Anuga will be offered by the TASTE_07 special show, which will display innovations from the fair that have been selected by a panel of experts (Boulevard North).
The Federal Association of the German Food Industry (BVE) also reports that German consumers are already demanding more and more products and product ranges that promise health benefits and greater wellness, can be easily integrated into an increasingly hectic lifestyle and, above all, are enjoyable.
To coincide with Anuga 2007, the BVE and GfK are jointly presenting an analysis of the latest "wellness food" trends titled "Consumers' Choice 2007 - Wellfood: healthy eating trend drives food markets", which will surely provide the trade visitors from Germany and abroad with valuable insights into consumer behaviour.
Anuga is open (to trade visitors only) from 9:00 a.m. to 6:00 p.m. daily from 13th to 17th October 2007.