Sodium reduction labelling efforts slow

by Editor
Friday, September 07, 2012

The number of new food and beverage products featuring low/no/reduced sodium claims has declined in the past few years, according to a study of the market research company Mintel International.

Data provided through Mintel's Global New Products Database shows that Europe is the most active region in terms of products introduced featuring sodium reduction claims. North America is second.

Despite the slowing of product introductions featuring sodium reduction claims, consumers appear to be interested, with 54% of US consumers telling Mintel they limit their use of packaged snacks and other packaged foods because they think they have too much salt or sodium, and 53% are concerned about the amount of salt or sodium in their diets.