USA, Smithfield, Virginia. Smithfield Foods, Inc. announced the appointment of Tim Zimmer to Chief Marketing Officer. In this role, Zimmer will lead Smithfield's brand strategy for Smithfield, Eckrich, Nathan's Famous and all other brands in the company's portfolio. He will be responsible for domestic marketing activities across all channels for Smithfield's Packaged Meats Division.
Zimmer joined Smithfield in 2011 as a senior vice president of sales and business development. He was later named senior vice president of retail and foodservice sales.
Prior to joining Smithfield, Zimmer held sales and marketing roles of increasing responsibility at Nestlé, Kraft Foods and Sara Lee Corporation. He earned a bachelor of business administration from the University of Texas – Arlington and a master of business administration with an emphasis on finance and business strategy from Wake Forest University.