Scotland eyes up lucrative Nordic markets

by Editor
Friday, August 17, 2012

Scottish meat body Quality Meat Scotland (QMS) has appointed two new export managers in the hope of expanding export activity in Germany and the Nordic countries.

Copenhagen-based Jakob True will take over the Nordic countries, while Peter Toholt will focus on Germany. Toholt's post will be funded by QMS and Scottish Development International (SDI), with his time split between each.

QMS said that Germany and the Nordic countries were being targeted as part of a wider plan to increase penetration of Scotch beef and lamb into lucrative markets. It pointed out that both Germany and the Nordic countries have a high demand for quality red meat and relatively strong economies.