Sale Vivera focuses on plant-based alternatives

by Editor fleischwirtschaft.com
Thursday, June 13, 2019
With more than one million plant-based products produced per week and its product development, the company responds to growing consumer interest in healthier and more sustainable food.
Photo: Vivera
With more than one million plant-based products produced per week and its product development, the company responds to growing consumer interest in healthier and more sustainable food.
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Vivera Europe UK Tesco Veggie


After the sale of the meat company Enkco, the Vivera Foodgroup faces a meatless future with the remaining plant-based companies Vivera, Culifrost and the Dutch Tofu Company.

The group has strong ambitions and aims to make major investments in expanding its production capacity and product range. The company has a strong market position in the European market and is one of the largest producers of plant based products in Europe. Most of Enkco's 100 employees will be taken over by Vivera Foodgroup.

Enkco, a specialist in chilled and frozen meat products, was sold to the Dutch Van Loon Group at the end of May 2019. The sale will enable Vivera Foodgroup to focus more on the strong growth opportunities in the crop-based market in Europe. With it’s own brand, it has a strong market position in large parts of Europe and is one of the three largest players in Europe.

With more than one million plant-based products produced per week and its product development, the company responds to growing consumer interest in healthier and more sustainable food.

With the development of the world's first commercially available vegan steak in 2018, it has reached a milestone in its history. In the UK alone, more than 1 mill. items were sold through the Tesco supermarket chain. In addition, the Group has recently launched successful products such as Pulled Veggie, Shawarma Kebab and Veggie Quarter Pounder, which are available from many major retailers in Europe, as an extension of its extensive product range.

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