Rewe is increasing its range of Aquaculture Steward Ship Council (ASC) labelled seafood with the introduction of its Goldlocke product, which is made from ASC certified tilapia.
Rewe, one of the largest German supermarket chains, developed Goldlocke with its fresh fish supplier Deutsche See to replace its Schillerlocke product made from smoked spiny dogfish.
Rico Weinert, Rewe Category Manager Fresh Fish said: “At Rewe we strive to conduct our business responsibly. We took the decision to stop selling Schillerlocke and replace it with the responsibly farmed ASC certified tilapia. Our aim is for our entire seafood range to come from responsibly managed sources and ASC helps us to achieve this. ASC tilapia (Goldlocke) is, next to ASC pangasius, the second certified species in our fresh fish range.”
The Goldlocke product joins a steadily growing selection of ASC certified seafood for the German market. There are now 160 ASC certified products available in Germany, a 12% increase in the last three months.
Tilapia for the Goldlocke product is farmed by Regal Springs, the first farm to become ASC certified in late 2012. The certified tilapia is then distributed by the Dutch company Seafood Connection, which is a leading supplier of responsibly sourced seafood for the European market.