GERMANY, Visbek. In the past business year (deadline 30.6.2018), the PHW Group recorded a 4.1% increase in turnover, due in particular to the resumption of production at Oldenburger Geflügelspezialitäten in Lohne, increased poultry consumption and strongly developing foreign companies.
Furthermore, the family business based in Lower Saxony has taken up a strong position, with high investment of over €232.5 mill., primarily at its German locations, in order to meet the continuing increase in demand for healthy, premium poultry meat. According to estimates from the industry service Marktinfo Eier & Geflügel (MEG), per capita consumption of poultry meat rose considerably to 21.9 kg in 2018 (compared to 21 kg in the previous year). It has also increased the production volume of all animal welfare products to 60%. The PHW Group has set itself the target of increasing this to around 80% in the current business year.
The PHW Group has also repositioned itself during the past business year and will position itself as a supplier of premium protein products in the future. Through its strategic partnerships with the Israeli start-up SuperMeat, the American companies Beyond Meat and Good Catch Foods, and the Canadian company Enterra Feed Corporation, the PHW Group has strengthened its commitment to the new business area of alternative protein sources.
In its core business area of poultry specialities, the PHW Group has grown by 1.7% from around €1.38 bn. to €1.4 bn. The company also made gains with its poultry companies abroad. The holdings contributed around €523.5 mill. to the overall turnover, which grew by a total of 4.1% to €2.58 bn. in 2017/18. While sales of chicken rose by over 10%, turkey and duck recorded a slight drop. The convenience segment again achieved positive results.
The company invested heavily primarily in its German locations with €232.5 mill. The group’s international locations, Drobimex in Poland, Ameta in Bulgaria and Esbro in the Netherlands, also benefited from modernisation and expansion investments of €32 mill.
In terms of research and development, the PHW Group increased its expenditure to €2.8 mill. and invested heavily in product development, quality assurance measures and the development of its existing animal welfare programmes.