CANADA, Oakville. Restaurant Brands International Inc, owner of Burger King and Tim Hortons, reported a second straight quarter of decline in comparable sales at Burger King in the United States and Canada. This was reported by Reuters.
U.S. burger chains, including McDonald's, Burger King and Wendy's Co, are battling intense competition from upstart chains and meal-kit sellers. The sector is also under pressure from a drop in grocery prices, a trend that is encouraging more people to eat at home.
Burger King introduced new menu items such as Whopperrito, a burger-burrito mash-up, and Cheetos Chicken Fries, but the launches failed to attract more customers. "Burger King has more work to do to increase its appeal – including focusing on core lines and the overall restaurant experience," Saunders wrote.