Research Nearly one in three consumers willing to eat lab-grown meat
In what was perhaps a surprising twist, vegan respondents were revealed as the consumer segment most likely to eat cultured meat, with 60% stating they would be willing to do so. The figure was lower for vegetarians (23%) and pescatarians (21%). Meanwhile, 28% of meat eaters – the largest cohort in the survey (888 of 1,000) – said they were prepared to give cultured meat a try.
For more details about the findings from this survey, visit: www.datasmoothie.com/@surveygoo/nearly-one-in-three-consumers-willing-to-eat-lab-g/