Report dispels myths about baby boomer spendi...

Report dispels myths about baby boomer spending

fleischwirtschaft. de - WASHINGTON, DC, USA. The 78 million U.S. baby boomers represent a potential $46 billion in sales and one of the largest buying groups in America says a report released last month by Information Resources, Inc. (IRI). The report also observes a distinct challenge for retailers as boomers represent diverse spending across food, beverage and non-food categories.

The “IRI Baby Boomer Report” also uncovers emerging and future trends across 25 food, beverage and non-food categories across seven major retail food channels. A few highlights from the report include:

- Baby boomer shoppers are more likely to buy branded products than younger shoppers in some key categories;
- Americans older than age 60 are leading the spending shift toward supercenters; and
- Since 2002, baby boomers without kids have increased their food and beverage spending at twice the rate of total category growth.
Source: AMI - American Meat Institute

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