Red meat sales subdued with Australian butchers

by Editor
Tuesday, April 21, 2009

Australian butchers have reported lower sales in March across all meats compared with those of March last year, as tough economic conditions continue to affect consumer demand for high-value meat cut.

Price information provided by 325 butchers over the March quarter, however, indicates that both beef and lamb prices rose on prices for the same period last year.

Beef sales, also on a positive note, also improved in March compared with those in February.

In March, however, a reduced 44% of butcher respondents reported ‘very good to excellent’ beef sales, down from 72% responding in March 2008.

But that's higher than the 31% responding so positvely in February.

For lamb, only 27% of butchers surveyed noted that sales were ‘very good to excellent’, compared with 29% respondents in February and 58% in March 2008.

Sales of pork and chicken also slid during March compared with those of the previous month and March 2008.

For pork, only 14% of butchers reported ‘very good to excellent’ sales – the lowest rating since the survey commenced in July 2006.

During March, about 25% of respondents noted ‘very good to excellent’ sales of chicken, but that figure was down from 31% of respondents in February and down from 48% in March 2008.