UNITED KINGDOM, Wales, Aberystwyth. HCC is ready to step up its across-supply chain leadership and deliver comprehensive support for Wales’ red meat industry for the period of considerable adjustment that will be needed following Brexit, Chairman Kevin Roberts told industry representatives.
“It is vital that HCC delivers the leadership required to survive and sustain in these turbulent times and maximize all available resources into a programme of dynamic delivery,” he told delegates at HCC’s Annual Conference at the Royal Welsh Showground, Builth Wells.
He said the industry was still incredibly frustrated by the lack of clarity on Brexit. “A No-Deal Exit will almost inevitably mean WTO Tariffs. Let’s be clear. Tariffs mean trade turmoil and the immediate loss of a third of our lamb market,” he said. “A hard Brexit represents a long hard economic winter for our globally successful spring and summer lamb businesses.”
Within the industry, HCC’s Vision 2025 was “our agricultural armour”. He commented on Vision 2025, it would include actions on animal health planning, improving shelf life, assessing eating quality, grassland management and genetic gain to help meet what the modern consumer wants, making better use of by-products, and much more.
The strategy needed a sound investment infrastructure to succeed and Roberts said HCC was very grateful for the continued support of the Cabinet Secretary for Energy, Planning and Rural Affairs, Lesley Griffiths. “In addition, over the next five years, the £9.2million Red Meat Development Programme will see HCC lead the change processes. We must help build the new, fit for purpose businesses that we all know must come about,” concluded Roberts.