Push for more lamb on U.S. plates

by Editor fleischwirtschaft.com
Tuesday, October 23, 2007

A new joint initiative by Australian, United States and New Zealand sheepmeat producers is to get more Americans eating lamb.

The Tri-Lamb group has launched an ambitious nutrition campaign dubbed "Lean on Lamb" and is backed by the latest nutritional research. Americans shall understand that lamb is an essential part of a healthy and well balanced diet.

The United States is Australia’s largest lamb export market, receiving 40,000 tonnes in 2006, and accounting for around 30% of Australia’s total lamb exports.

Sheepmeat Council president, Chris Groves, who chaired the Tri-Lamb conference in Melbourne, said the campaign is designed to educate consumers, registered dieticians and nutrition educators about the health benefits of eating lamb in the U.S. market.

Groves said the partnership between sheepmeat producer leaders from Australia, the United States and New Zealand has risen to a new level following the conference.

According to Groves the group also resolved to collaborate on a range of key issues, including sheep genomics, identification and traceability, animal health and welfare and trade and market access.