Processing Marel Poultry partners with Şenpiliç

by Editor fleischwirtschaft.com
Friday, January 04, 2019
Today Şenpiliç is Turkey’s biggest chicken meat producer with 16% market share.
Photo: Senpilic
Today Şenpiliç is Turkey’s biggest chicken meat producer with 16% market share.

Senpiliç is a major poultry processor in Turkey, producing for the national and export market. To be able to ship the wide variety of processed chicken products to the right customers, their new greenfield plant requires complex logistics.

Established as a small broiler farm in 1978, today Şenpiliç is Turkey’s biggest chicken meat producer with 16% market share and 320,000 t/year production quantity.

The company chose Marel Poultry when it comes to keeping control of all packing, batching and labeling operations. For Şenpiliç’s new high-capacity poultry processing plant, it was a main concern to lay out a clear end-of-line logistics plan, allowing the handling of a multitude of end products.

The quantity and variation of products the company has to dispatch at the end of the process line is extensive. To keep a clear overview of all these product flows in their plant, plant management needed professional support from a supplier who knows what they ask for. Marel offered solutions for the problems. The Innova software keeps control of everything and it connects every step of the packing process and ensures precise order fulfillment.

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